ABM Strategy in place? What about ABM data?
With proven results after applying ABM, many companies are now inspired to start using Account Based Marketing programs. Often they use their inhouse data and test a campaign. Studies show that this may not be the wise thing to do. Highly accurate ABM data is key to success for a ABM strategy. Internal sales and marketing employees are not skilled to maintain this important data, the way it should be. First party exclusive data with complete coverage and hygienically normalized can be upto 3 times as effective.
It is important to have all those contacts and accounts in your database, that make purchase decision, especially for your product or service.
Reach out to us, to learn more about real results.